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In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice. Xem bài viết gốc :

Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals. Xem bài viết gốc :

In this week’s episode of Whiteboard Friday, Tom introduces us to Google's AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the "query fan-out" technology works, its current limitations, and what it could mean for the future of search and content visibility. Xem bài viết gốc :